This was a tricky one - a gym that opened right before the quarantine with the trait of only having one client for training in the studio for each time. It's not the typical gym for bulking and muscle gaining but a more inclusive one with personalized plans for pregnants, old people, clients with heart problems and so on.

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So, the strategy had to be more corporate and informative instead of going for the more cinematic gym videos with dark colors, the weight, the pain, the sweat.

 

We tried to use different demographics, brighter colors, and to show the main traits that made this gym special.

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